A three-minute check-in on your commute. We remember the plan; you just show up. You don't skip the gym at the gym door. You skip it on the ride home, before you ever get there. On day one, we find the point where your plan breaks.
Not a finished plan. Give us ten minutes, try it three days, then we fix what's off.
We're after one thing — the point where your evening splits from the plan. For one person it was the station exit. For someone else, stepping into the shower.
Two days that didn't happen, laid side by side — usually that's enough to find the point where yours splits. That's what day one is for: not talking you into it, but settling exactly when and where you'll go.
No pep talk. You decided this before you got home, so there's nothing left to argue with yourself about.
We remember the plan so you don't have to. You just tap once. Color appears only on the days you did it. On the days you didn't, nothing happens — and we don't lecture you about it.
Working out is just the example. Reading, walking, cutting back on late-night takeout — it works the same way.
Those three things are what this app does for you every day. Here's what that looks like.
38% / 91% — Gollwitzer & Sheeran 2006, meta-analysis of 94 studies (original experiment: Milne 2002)
66 days · 18–254 · one missed day doesn't matter — Lally et al. 2009, Eur J Soc Psych — UCL, 96 people tracked daily
Reminder dependence — Stawarz et al. 2015, CHI · npj Science of Learning 2024
The 13-week horizon — Lally 2009 above, and Singh et al. 2024 meta-analysis (n=2,601)
Every day you follow through, the screen fills with color, and that color stays on your calendar. Each square is one window: the days you did it keep their color, and the days you didn't stay white.
Once you've gone often enough on your own, with no reminders from us, we're the ones who bring up cancelling. It means the habit stuck. That's what success looks like here.
One — when how automatic it feels stops climbing in week three. That's as far as it goes.
Two — when you go at least 8 times out of 10 across the days we said nothing and the weekends.
Three — when, over the last four weeks, you came back at the next chance every single time.
You are not paying anything now. Signing up is free and we don't take card details — the price below applies after launch.
It's a monthly subscription, but the cost has an end. Once the habit sticks, we're the ones who bring up cancelling.
Some people finish sooner, some take longer — the measurement decides when it ends, not us.
This is a pre-launch signup. When it opens, you're first in — two weeks free.
Sign up anyway. We'll tell you when it fits.
One more thing — we're working out who this fits. Thirty seconds.
In this app, color only appears on days you actually did something. The button you just pressed counts as the first one. We'll email you the moment we launch.